Customers

We believe that any company wouldn’t be able to survive and flourish without the support of their Customers.

We place the satisfaction of our Customers on top of every business consideration and decision.

Integrity

We believe Integrity is the foundation of building long-term successful business relationships.

We always require our management and staff to be honest and sincere with our customers, our shareholders, our vendors, and with all others whom they may come in contact with through the business.

Management

We believe Management is the art of leading people to achieve Company and personal goals.

Leadership qualities and proven ability to accomplish objectives are the primary criteria by which we select and evaluate managers.

Employees

We believe well-trained and highly motivated Employees are the greatest assets of an organization.

We select, train, groom and reward employees for their superior performance and excellent service commitment to our customers and company.

Planning

We believe proper Planning is the art of preparing for Growth and change.

We use Planning as an essential management tool to propel our growth and respond swiftly to any changes that come along.

Communication

We believe open and two-way Communication are essential for an organisation to foster cohesion and teamwork.

We share and express ideas openly, and value differences in terms of experience and opinion.

Profit

We believe our ability to properly service our customers and enhance shareholders’ value depends on long-term profitability.

It is our commitment to create a responsible and reasonable return on assets for our business.

Community

We believe a profitable and growing business should bear the social responsibility of helping to improve the lives and living standard of its fellow people.

We invest a part of our abundance into the Community that sustains us.

Charity Organisations we support

• Make-A-Wish Foundation (Singapore) Ltd
• Children’s Cancer Foundation
• Autism Association (Singapore)
• Autism Resource Centre (Singapore)
• Children’s Aid Society
• Canossaville Children and Community Services
• Singapore Children’s Society
• Down Syndrome Association (Singapore)
• Dover Park Hospice
• Adventist Home for the Elders
• The Singapore Cheshire Home
• Movement for the Intellectually Disabled of Singapore (MINDS)